Futsal is known as a dynamic, spectacular and fast sport. It is played on a small field, 5 against 5, and the sport is characterised by sharp actions, beautiful goals and eye-catching combinations. The fast-paced tempo of the game makes futsal a very attractive sport for players, fans and spectators. Both to practice and to watch.
Together with the RBFA we developed a bold brand identity with a strong DIY spirit, bridging the gap between street and court. Referring to the important number 5 (5v5) within futsal, the logo forms the strong backbone of the new identity. Furthermore, an extensive toolkit was developed with textures, backgrounds, graphic elements and a motion assets library. The result is a bold and stand-out brand that truly embodies the competitive experience the RBFA and the Futsal League plan to deliver to the fans for years to come.
Rebranding Motion Design
Our aim was to bridge the gap between street and court. Therefor we injected the brand with the necessary grit, intensity, control & playfulness.
