Capco is a global management consultancy with a focus in financial services including banking and payments, capital markets, and wealth and asset management. Struggling with the tone and practical application of a recent rebranding by a high-profile branding agency, Capco asked us to step in and polish up. While visually striking, the brand image was completely juxtaposed to Capco’s intrinsic characteristics, and lacked the room for nuanced communication about delicate financial matters.
Instead of doing a mere facelift, a thorough analysis of our predecessors’ work led to a complete retooling of the visual identity. Our main focus: realignment with the core values of vision, professionalism and trustworthiness. We provided new art direction for the photography and designed an extensive, hyper-flexible graphic grid. Complementary, a complete revision of the visual guidelines resulted in a much more refined identity that was effectively applicable across all necessary media.