Well Played

We were asked to handle the full rebranding of the Ghent based explainer animation studio (now formerly known as) SEEQ, featuring an extensive name search, strategic (re)positioning and total overhaul of their visual identity. For the latter, we opted for a dynamic visual system with a custom typeface and a funky version of the RGB color palette as main elements, thus providing an easily identifiable yet non-obtrusive canvas for the myriad of illustrative styles in their portfolio.

Partly inspired by the infamous DiCaprio meme, the new brand name Well Played cements the company's positioning as 'smart animation studio': an amiable bunch of clever professionals that are not only experts at knocking out top-notch explainers, but also strategically advise you where to deploy them and follow up on the metrics.

Smart animation by Well Played.

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