‘We are beautiful’ is the credo of thousands of festivalgoers gathering at the Tomorrowland festivals all around the globe. This flock of dedicated followers strongly identifies with the brand throughout the year, and has turned Tomorrowland’s trademark out-of-the-ordinary perpetual summer feeling into an everyday lifestyle.
We designed a beautiful, well thought-out online store for Tomorrowland’s exclusive line of TML apparel to fulfill the needs of their most die-hard global ambassadors. Marrying’s Tomorrowland’s exotic ornamental visual identity with a more contemporary apparel look and feel, the digital storefront perfectly captures the right vibe while clearly showcasing the products.
Be beautiful yourself here.