Eastpak SS16 tool

Eastpak asked us to do a thorough redesign of their digital sales tool: tablet based software that functions as a modular catalogue which can be easily be updated when capsule and collab collections make their appearance, or curated according to each country. Our job was to make it look and feel like a dynamic sales publication within the confines of its technical structure.

With inventive graphical interventions we managed to visually tweak the framework of the application. The result was a dynamic presentation with the feel of a premium print catalogue; featuring multi panel slides, much improved content integration, product focus and inspiring custom cover imagery.